A few days ago I shared my crude model how we go from words to trust. I strung it along: word, definition, context, grammar, meaning, concept, understanding, salience, insight, trust, reputation. I believe each prior step must be present and perceived by both partners in an interaction before the next step gets good traction.
Being in the people business of establishing technical trust - as I am - is an interesting combination of challenges: engineering, salesmanship, diplomacy, organization and administration, combined with awareness for the needs of future users of what we test and certify, and the needs and expectations of society.
Seeking a competitive edge in this usually means working without a model, or just making one up and test it, see what sticks and build on that. We might see whether we get closer to the goal. That matters. Insight into what's best comes with routine, where do we have that at the edge?
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