... a beginner at something

Why marketing is a giga-fail for nuclear

The best professional marketing ploys fail to convince many if the product sucks.  Or if blows so much hot air, or in this case, radioactive steam, it is seen as risky or entirely unsafe. 

Why is a pressure cooker safe enough to be used by anyone at home (not radioactive anyway), and why  can I claim nuclear pressure vessels are not safe?

Well, easy: radioactivity aside - by now it is public knowledge that for the boiling water reactors (BWR) in Fukushima, venting failed. Every pressure cooker legally sold today has a safety feature, that the nuclear pressure container has not. By design. 

 

What?

Let's investigate that further. This is first not about the radiation hazard, it is about risks related to mechanical engineering. 

Trust or Transparency

This is about discussion, dialog, and constructive conversation, in person, or by virtual remote connection. Live or recorded. Either way, convo helps to elevate one's own intelligence.  (If at first you don't succeed, skydiving is not for you ;-)

Has this happened to you? In the presence of compatible people, pursuing a worthwhile agenda in live energetic conversation, you can think and say amazingly complex and intelligent things ...

Good Practice in Knowledge "Management" and "Innovation"

Six quotes I found remarkable and noteworthy during a recent piece of research.

Image credit: "True Cost" from "Source to Shelf"

 

1. Who Knows What? - Business Insight

 Wall Street Journal - MIT Sloan Management Review

By Dorit Nevo, Izak Benbasat and Yair Wand, October 20, 2009

Finding in-house experts isn’t easy. But most companies make it harder than it should be.

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