Homeless vs. hopeless (photos and Becky Blanton's TED talk)

Homeless, but not hopeless

Homeless and hopeless

Why?

Hint: It's about marketing.

Yes, even at this level, the basics of marketing still work.

What is your impression of the first guy? The second guy?

What is the second guys message?

A bit hard to see, but it' s not the angle. He holds up a blank piece of cardboard.

See?

P.S. These photos prepared in anticipation of  Becky's TED Talk.  Her  Video just went live.