One of my paid hobbies has been innovation for the company, as in making new technology work for us to help us complete our jobs for clients, easier, faster, or more reliable. More than a year ago, one of my responsibilities shifted from process innovation to business development. Loving it.
In my free time, I took basic courses in project management, both waterfall and agile, read business books like Tribal Leadership and The Culture Game, all good and valuable, but none of these prompted me to post.
The framework for directed innovation does. It is old enough to be proven in business and criticized in public, yet new enough (to me, anyway) to get excited about innovation insights. (You too, maybe?)
Let's begin with quoting from one of many insightful articles from the company Strategyn, whose logo I borrowed for the image, The New Language of Innovation.