If so, then treat this book as a gadget. I mean, do not follow instructions like read from front-to-back. Just experiment. Use this book like you use your gadgets. Try a page 56 on it.
Scores of employees submit ideas and expect others to deliver.
So, how did I get this innovative gadget-in-print:
Stefan Lindegaard was so kind to send me a copy of his book. I took it as a sign of great trust, based purely on bits of social interaction using innovative media and virtual relationship-building. So thank you.
As an internal innovator, I appreciate the solid advice and the practical tools that Stefan shares here, mostly geared for the busy intrapreneur who may face big risk and may benefit from the systematic and comprenehensive approach.
If you want the gist, and the Contents is too sparse, scan the Key Chapter Takeaways, a half page of bullet points offering clues to guide you swiftly to where the information you seek may be in the book.
Ah, yes, there is an appendix or two with ten types of innovation, open innovation examples and resources, copiuos notes and the usual index. And chapter 18, the Review, everything in one easy place.
In other words, you can use this book like a shiny new innovative device, explore and jump around to find what you want out of it, or read it cover to cover like a fact-filled manual. or build your own approach, using one of many levels of granularity in between.
My own key takeaways
A book gains a notch or two of trust and esteem, if its author mentions people I know or had live interaction with. In this case, Ellen Di Resta, whose comment inspired Stefan to a paragraph on page 14 aiming to distinguish user-driven innovation from open innovation so as to make clear the essentials to open innovation. As in chapter two, What Open Innovation Looks Like, on page 16
- What will open innovaion do to your business model?
- How will your organization chart change to accommodate open innovation?
- What does this mean to my role as manager or leader?
If this resonates with you, may I humbly recommend you check out the Open Innovation category on Stefan's blog. Did I mention he shares three free chapters?
You want critique?
Thanks for noticing and thanks for reading this far. Anything can be improved, but with innovation being usually the hit-or-miss affair, I feel this book offers a great map of roads less traveled, yet clearly on this side of the reality check. A bit more on the economics of getting open innovation into the spotlight and put to good use would be welcome. But then, for that, we have the Ingenesist Project.
Contact the author
You can tweet with @lindegaard , this is after all the era of writers 2.0, where book authors reply and interact, without being shielded by a slow and ponderous publication apparatus.
Want proof? When I hit "publish" for this post, I will tweet a link to Stefan, and you all can follow the interaction, if any, here, and maybe on his blog.