If you accept Seth Godin as a planetary diagnostician, and you work with his triiibe (triple-i, by invitation only), you can imagine how it may feel to be a planetary midwife or godparent. Watch great potential emerge, grow, and spread. Lend a hand. Help it into this world. And have more fun than the speed limit of light officially permits.
So it happened that SG (same guy) got together planetary super-luminaries to co-create a fantastic eBook: What Matters Now
Its format and message inspired a lighthearted hardcore group of triiibesters (said group SG founded) to join hands and create an eBook of their own.
Producer - Bronwyn McConville
Designer - DK Benjamin Design
Editors - Tom Bentley, Jodi Kaplan, Rick Colosimo and Jenn Taylor
Legal - Rick Colosimo
The idea spreads.
How? Download HeresHow2010, read it, tweet it, facebook it, then do what you like.
Here is my contribution to the book at hand.
If we consider the time left for direct and human contact, virtual connections appear to have diminished "real" face time. Many of us are busy building social networks with faraway friends, and "unfriend" became a recent word of the year. New technologies are an experiment. What do we lose? What do we gain?
Let's take an eagle's-eye view to cover time before we called this a helicopter view.
We would walk for days or hours to meet. We could entrust a message to a traveler, hoping it was relayed without too much alteration. If literate and blessed with a functioning mail system, letters and cards saved us time. Books, once an elite possession, got cheaper and grew newsy. Horses, bicycles, and ships brought us closer together, and so did the railway.
The telegraph connected us faster. Telephone, radio and amateur radio gave us instant connections. The tone of voice carried more emotion than any medium before it, save direct human contact. Most frequent use of the phone? To make an appointment.
Finally, action at a distance. TV brought home virtual cutouts of what happened. We watched as if with our own eyes, ever more mindful of the channel's choices and filters.
Videophones took off when businesses valued remote conferences. Ever cheaper computers, webcams, and bandwidth connect more of us today. Video conveys more emotion than any medium before, be it live or recorded. Countless channels archived online. Yet, we write and read more than ever before.
What happens if you close the circle—if you meet someone whom you know only virtually?
Strike "only." Meet and expect a surprising sense of knowing each other. Feels like trust at first sight—based just on prior virtual face-time. It is not virtual trust. It feels real and earned.
I call it augmented trust. Try it.