If you accept Seth Godin as a planetary diagnostician, and you work with his triiibe (triple-i, by invitation only), you can imagine how it may feel to be a planetary midwife or godparent. Watch great potential emerge, grow, and spread. Lend a hand. Help it into this world. And have more fun than the speed limit of light officially permits.
So it happened that SG (same guy) got together planetary super-luminaries to co-create a fantastic eBook: What Matters Now
Its format and message inspired a lighthearted hardcore group of triiibesters (said group SG founded) to join hands and create an eBook of their own.