Homeless, but not hopeless
Homeless and hopeless
Hint: It's about marketing.
Yes, even at this level, the basics of marketing still work.
What is your impression of the first guy? The second guy?
What is the second guys message?
A bit hard to see, but it' s not the angle. He holds up a blank piece of cardboard.
See?
P.S. These photos prepared in anticipation of Becky's TED Talk. Her Video just went live.
While it deeply saddens me when I learn technology advances bring harm to people (and environment), this is a price we agree to pay as a society for our curiosity, experimentation, and progress. Looking over the fence may reveal workable solutions.
Motorcycles have had this for decades. Waterbikes and snowmobiles have a wrist strap that pulls a pin to cut the engine ignition and slow down the vehicle immediately.
On cars that have no ignition key and need a 3-second press of the start button to stop the engine, an instant kill switch should be mandatory.
@externalaw tweeted about his summary in this law student forum. Thanks, I find it very clear and readable.
May none of the tragic accidents be taken as a silent acceptance
(shift happens), but as a wake-up call. We can fail faster, find more
and better alternatives earlier, true to the time-tested adage of
necessity being the mother of invention. Now I use the emotional impact
(our family drives this Toyota) to join the discussion and hope to foster innovative thinking.
Were I in the situation of the accelerator getting stuck - anyway more likely now with the electronic gas pedals - I would simply turn the ignition switch (my Toyota still has one), careful not to engage the steering lock. Actually the key mechanism prevents locking the steering accidentally.
Second, I could also step on the brake, fast and hard. Brake power is more than double the engine power, but not for long when the car is moving fast - the brakes would soon overheat.
Flipping the automatic gear to neutral or pressing the clutch of a manual is the third safety option, but then you need to shut down the engine real quick to prevent mechanical damage or after a few minutes, fire hazard.
Not in driving school, but in books like Zen and the Art of Motorcycling, they teach you to always be watchful for an emergency exit from the road, just in case you need to save your life by hopping off the lane, because someone in oncoming traffic has not seen you and is overtaking. So, option four - still much better than risking a a crash with running traffic or running over innocent bystanders - would be to run your unruly car into the dirt, or at sharp angle against a guard rail or a solid wall. Scrap the metal and save lives.
The root cause seems to lie deeper. Three seconds to stop an engine! Reminds me of the Ctrl-Alt-Del keypress to start Windows. Hence I ask for the kill switch if there is no ignition key with an "OFF" position.
How far away is your emergency? What would you do? What would you propose?
Image credit: Yoppy on flickr
These elegant visual business modeling tools reflect more than the work of two accomplished authors. They came to life by applying an innovative business model and production process. Alexander Osterwalder and Ives Pigneur wrote the book on Business Model Generation together with 470 co-creators (hey, I am one, p.5, 4th name). The book is a brilliant work of art and the making of... is a fine case study all by itself.
Definition:
A business model describes the rationale of how an organization creates, delivers, and captures value
Find answers and straightforward visual thinking tools on questions like:
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
Which customer needs are we satisfying?
What bundles of products and services are we offering to each Customer Segment?
Or definitions like:
A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).
Elements from the following non-exhaustive list can contribute to customer value creation. ...
Could that be working for you? Teaching that lasts?
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Disclosure: As a cocreator I donated some time and a few ideas. I am obviously biased. I declare no conflict of interest as I receive no compensation other than a copy of the book.
The value is all yours and in what you create for a business dear to you. Get one of the tools right now, the Business Model Canvas, with kind permission from the authors. And if you like it, spread the idea and share your successes.
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